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Mobile First Index: What You Need to Know

Google’s mobile first index initiative has already commenced. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This is an approach that was in no way shocking for the reason that the better part of users on Google has a preference for doing searches courtesy of their mobile devices in comparison to desktops. The truth is that you will be doing your roofing website a favor if you were to incorporate this new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Discussed in the article below are tips that will ensure that your website is prepared for the change.

It goes without saying that most people will smile as a Cheshire cat when a webpage loads in a jiffy. It would thus be prudent to ensure that your website is considerate of this because it is helpful in terms of mobile ranking and you will be glad to know there are a number of things you can do to make this a reality. Images ought to be optimized so as to become smaller in light of the fact that large images are known to slow down the loading. Removal of unnecessary characters without changing functionality of the source code also helps in making loading quicker. Browser caching is something you can leverage on since they store resource files from website that can be used to make the experience quicker. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.

Blocking of elements such as JavaScript on mobile devices in the past was helpful since they used to cause drag. But this is no longer the case since smartphones that we have nowadays are more than capable of handling. There are even some that are superior to computers meaning there is no need to block the likes of JavaScript. Bear in mind that smartphone Googlebots can process the images as well as categorize them meaning it would be advantageous if they were included.

Lead generation is an important component but pop-ups are a sure fire way of interfering with this. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. It would thus be good to ensure that you do away with pop-ups for your mobile site.

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